"Sony Announces Development of New products"
Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed
Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body
Sony announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3).
Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fpsii with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.
A New Level of Image Quality
The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.
New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens
Sony announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.
The new lens will feature the incredible high-resolution and spectacular beautiful bokeh of Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality.
Sony will continue to evolve their lens line-up in order to meet the demands of all types of photographers, videographers and multi-media creators, with many different offerings to maximise the power of the innovative α™ camera line-up.
Additional details and specifications on the new FE 400mm F2.8 GM OSS Super-Telephoto Lens will be released at a later date.
Sony Full-Frame Lens Line-up with New Compact, Lightweight FE 24-105mm F4 G OSS Standard Zoom Covering Wide-angle to Mid-telephoto range
Sony announced the latest addition to its expanding full-frame E-mount lens line-up, the FE 24-105mm F4 G OSS Standard Zoom (model SEL24105G).
The new full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens™ imaging performance with the most lightweight design in its class, maximising its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.
High Optical Performance and Outstanding Resolution
Sony’s new FE 24-105mm F4 G OSS lens delivers excellent corner-to-corner sharpness throughout the entirety of its zoom range, while also producing beautifully rendered ‘bokeh’ or background defocus at all focal lengths.
This high image quality is made possible thanks to its advanced optical design featuring four aspherical lens elements, two of which are high precision AA (advanced aspherical) lenses. There are also three strategically located ED (Extra-low Dispersion) glass elements that work in combination with the aforementioned aspherical lens elements to minimise chromatic aberration and ensure the ultimate resolution is captured.
The lens also has Sony’s original Nano AR coating to minimise flare and ghosting, and utilises a circular aperture to ensure it delivers high quality bokeh that is consistent for all Sony’s G series.